Subaru Customer Care: Contacts, Coverage, and How to Get Issues Resolved Quickly

Subaru Customer Care is structured to resolve most ownership issues through three pillars: your local Subaru retailer (service and sales), Subaru of America/Canada Customer Advocacy (case management), and program partners such as roadside assistance and finance. Knowing exactly where to start, what to bring, and which timelines apply can shave days off a repair or claim. This guide consolidates the essential contacts, coverage terms, and proven steps used by experienced service advisors and case managers.

Below you’ll find verified phone numbers, addresses, and websites for the United States and Canada, warranty and roadside assistance details by years/miles, how to check recalls, and practical escalation paths if you need more help than a dealer visit alone can provide.

Primary Ways to Contact Subaru Customer Care

For mechanical or infotainment issues, start with your selling or nearest Subaru retailer’s service department; they have access to Subaru technical resources, warranty pre-authorization, and goodwill assistance requests. If a concern remains unresolved after a documented visit, open a case with Subaru Customer Advocacy so a regional representative can coordinate next steps across the retailer and Subaru technical operations.

For general questions, account support, STARLINK subscriptions, or to submit documents, use your MySubaru account (mysubaru.com) or the MySubaru app. For urgent safety concerns (e.g., airbag, stalling, fuel leaks), request an immediate appointment and reference any open recalls or service programs by number when you call or arrive.

• Subaru of America (USA) Customer Support: 1-800-SUBARU3 (1-800-782-2783); subaru.com/customer-support
• Subaru Roadside Assistance (USA, 24/7): Refer to your Roadside Assistance card or MySubaru app; commonly 1-800-261-2155 in the U.S.
• Subaru of America Headquarters: 1 Subaru Drive, Camden, NJ 08103
• Subaru Canada Customer Support: 1-800-894-4212; subaru.ca/en/contact-us; 560 Suffolk Court, Mississauga, ON L5R 4J7
• Subaru Motors Finance (serviced by Chase Auto): 1-800-336-6675; chase.com/personal/auto
• MySubaru Owner Portal: mysubaru.com (service history, recalls, STARLINK, roadside, case updates)
• Recall Lookup (USA): nhtsa.gov/recalls (by VIN) and subaru.com/vehicle-recalls

Warranties, Roadside Assistance, and Coverage Timelines

Most new Subaru vehicles in the U.S. include a 3-year/36,000-mile New Vehicle Limited Warranty (bumper-to-bumper) and a 5-year/60,000-mile Powertrain Limited Warranty, both measured from the in-service date (whichever comes first). Corrosion perforation coverage typically runs 5 years/unlimited miles. Emissions warranties follow federal and state law: federal coverage is generally 2 years/24,000 miles for most emissions components and 8 years/80,000 miles for specified major emissions parts. In California-ARB states, Subaru Partial Zero Emissions Vehicle (PZEV) models may carry emissions component coverage up to 15 years/150,000 miles; consult your Warranty and Maintenance Booklet for your model/year specifics.

For electrified models where applicable, high-voltage battery coverage is generally 8 years/100,000 miles under federal rules, and in certain CARB states up to 10 years/150,000 miles when the battery is classified as an emissions-related component. Subaru Certified Pre-Owned (CPO) vehicles include a 7-year/100,000-mile powertrain plan from the original in-service date, plus 24/7 roadside assistance during the CPO term.

Subaru Roadside Assistance for new vehicles typically aligns with the 3-year/36,000-mile period and is available 24/7 for towing (to the nearest authorized Subaru retailer), jump-starts, flat tire changes, lockout assistance, and fuel delivery. Access it via the MySubaru app, STARLINK in-vehicle “i” button (if equipped and active), or the roadside hotline printed in your owner materials.

Recalls, Service Campaigns, and Technical Bulletins

Always check your VIN for open recalls before scheduling service. You can search at nhtsa.gov/recalls and through MySubaru. Safety recalls are performed at no cost and do not expire. If a stop-drive or stop-sale is issued, call your retailer immediately; Subaru and the retailer will advise on next steps and, in many cases, arrange alternate transportation while parts are sourced and repairs completed.

Service campaigns (sometimes called quality programs) may address specific issues on certain VIN ranges and are time/mileage-limited; they are also performed at no cost within program parameters. Technical Service Bulletins (TSBs) are diagnostic/repair procedures for known conditions and help retailers fix issues efficiently; TSBs are not “free repairs” by themselves but can be covered when within warranty or a campaign.

When you schedule, provide the exact symptoms, dates, and conditions (cold start, highway speed, outside temperature). This allows the retailer to pre-order parts when possible and reserve adequate diagnostic time, which can reduce visits and back-and-forth by days.

Escalation Paths and Case Management

If an issue persists after a documented dealer visit, call 1-800-SUBARU3 and ask to open a Customer Advocacy case. Provide your VIN, current mileage, repair order numbers, dates, and a concise summary of the concern and outcomes so far. You’ll receive a case/reference number; use this number in all follow-ups with the retailer and Subaru.

Customer Advocacy coordinates with district parts and service managers (DPSMs) and technical operations. Typical cadence is an initial callback within 1–2 business days, followed by status updates as diagnostics and parts ETA become clear. If parts are on backorder, ask your advocate to provide the part number and the current estimated ship window.

For buyback/lemon law inquiries, requirements vary by state or province (commonly 3–4 repair attempts for the same defect or 30 total days out of service within the first 12–24 months/12,000–24,000 miles). Subaru may participate in third-party dispute programs in some jurisdictions; consult your warranty booklet and your advocate for the appropriate path in your area.

Maintenance, Connected Services, and Typical Costs

Subaru Added Security plans (Gold Plus and Classic) extend coverage beyond the basic warranty with term options that can reach up to 10 years/120,000 miles, and deductible choices (often $0, $50, or $100). Purchasing earlier in ownership typically lowers cost. Plans can include rental, roadside, and trip interruption reimbursements; coverage specifics and pricing vary by retailer and state.

Routine maintenance costs vary by region and model. As a general 2024 U.S. dealership benchmark, expect a synthetic oil and filter service plus multi-point inspection in the $70–$120 range, tire rotations in the $25–$45 range, cabin air filter replacement $40–$80, and brake pad replacement per axle $250–$450 depending on parts and labor rates. Using OEM parts and following Subaru’s service intervals preserves warranty and can aid goodwill assistance later.

STARLINK Safety and Security features (if equipped) include Automatic Collision Notification, SOS Emergency Assistance, Enhanced Roadside Assistance, and Stolen Vehicle Recovery. New-vehicle trials vary by model/year; manage subscriptions at mysubaru.com. If you sell or purchase a used Subaru with STARLINK, transfer or cancel service via the portal to avoid billing issues.

Tips to Get Faster Resolution

• Bring documentation: VIN, mileage, symptom dates/times, video/photos, all prior repair orders, and any diagnostic trouble codes (DTCs) captured by the retailer.
• Be specific: describe conditions that reproduce the issue (speed, temperature, fuel level, road surface). Ask the advisor to include your exact words on the repair order.
• Reference programs: mention any related TSB or campaign numbers you found via NHTSA/MySubaru. Recalls are free; campaigns are time/mileage-limited.
• Ask for goodwill: if just out of warranty, request the retailer submit a goodwill assistance inquiry to Subaru (common for borderline mileage/time cases with full maintenance history).
• Escalate with structure: after 1 unsuccessful visit for safety-critical issues or 2–3 for non-safety concerns, open a Subaru Customer Advocacy case (1-800-782-2783) with RO numbers and outcomes.
• Confirm logistics: when parts are backordered, request the Subaru part numbers, ETAs, and whether a rental or alternate transportation is authorized.

Sample Timeline for a Warranty Repair

Day 0–1: Call your retailer, describe symptoms precisely, and book the earliest appointment. Upload photos/video to your MySubaru case notes if applicable. Check VIN for recalls at nhtsa.gov/recalls and note any open items for the advisor. If the vehicle is unsafe to drive, request towing via MySubaru or the roadside hotline.

Day 2–7: Retailer diagnoses and, if needed, orders parts. If a part is on national backorder, ask the advisor to coordinate with the Subaru district manager for expedited sourcing and to request rental authorization if appropriate. If the first repair attempt does not resolve the concern, call 1-800-SUBARU3 and open a case with your repair order number and findings.

Privacy and Data Requests

For questions about vehicle data, telematics, and privacy, review Subaru’s Privacy Policy (subaru.com/privacy for the U.S., subaru.ca/en/privacy for Canada). You can manage STARLINK data-sharing settings through MySubaru and request changes to communication preferences from your account profile.

If you sold your Subaru or bought a used one, update ownership in MySubaru (or contact Customer Support) to ensure recalls, safety notices, and subscription billing go to the correct person. Provide proof of ownership if requested (e.g., registration or bill of sale) so Customer Care can update records without delay.