ICICIdirect Customer Care Number: How to Reach the Right Desk Quickly

ICICIdirect (ICICI Securities Ltd.) runs multiple customer care lines for trading, demat/depository services, account/KYC, NRI services, and “Call & Trade.” The official helplines are published on the Contact Us page of the ICICIdirect website and inside the ICICIdirect Markets app. Because Indian “1860” series numbers and queue routing can change, the fastest and most reliable way to get the current number is to use the official links below and pick the desk relevant to your query.

Primary sources for the current customer care number(s): visit https://www.icicidirect.com/contactus and the self-help portal at https://help.icicidirect.com. In the ICICIdirect Markets app, go to Menu > Help > Contact Us. You will see the India helplines (generally 1860-series; these are local-rate, not toll-free), the overseas dial-in (where applicable for NRI clients), and desk-specific lines (e.g., Call & Trade).

Where to Find the Official Number and What to Expect When You Call

On the web: open https://www.icicidirect.com/contactus and choose your customer type (Resident Individual, NRI, Corporate) and the product (Trading, Demat/Depository, Mutual Funds, F&O, Currency, Commodity, Bonds/IPO/SGB, etc.). The page displays the current helpline number(s), working hours by product, and alternative channels (email and web forms). For ticket-based support and quick how-to answers, the searchable help center at https://help.icicidirect.com is updated frequently and includes direct escalation links.

In the app: open the ICICIdirect Markets app, tap Menu (≡) > Help > Contact Us. The app routes you to the correct regional number automatically and shows the operating hours for each desk. This is the best option during trading hours because the app also allows you to request a callback if lines are busy. Note that 1860-series numbers are charged at standard local rates by Indian operators; they are not toll-free.

Working Hours and Desk Coverage

Phone support hours vary by product and exchange timings. As a rule of thumb, the service desk is available on Indian business days during market hours for trading-related queries, with extended availability for commodity sessions. For example: Equity and F&O operate during NSE/BSE market hours (pre-open 09:00–09:15 IST; regular session 09:15–15:30 IST), currency 09:00–17:00 IST, and MCX commodities typically 09:00–23:30 IST (timings subject to exchange changes and daylight saving adjustments on global cues).

General service (account, KYC, statements, charges, password/2FA reset) typically operates during standard business hours on weekdays, with limited coverage on Saturdays as notified on the Contact Us page. Before you call, check the desk-specific window to reduce wait times.

Which Number to Use: Choosing the Correct ICICIdirect Desk

ICICIdirect publishes distinct helplines for different needs so you reach a specialist quickly. Use the Contact Us page/app paths above to fetch the exact current number, then choose the desk that matches your situation:

• Call & Trade: For placing equity/F&O/currency/commodity orders over phone during market hours. Useful if the app/web is unavailable or you need dealer-assisted order placement. A Call & Trade fee per executed order may apply as per your tariff schedule (commonly a flat per-order fee plus GST; confirm the current charge under Menu > Pricing or at https://www.icicidirect.com under Charges).
• Customer Service (Accounts/KYC/Demat): For login issues, 2FA reset, email/mobile updates, adding bank/nominee, segment activation, and demat queries (DP statements, pledging, off-market transfers, DIS booklet). Keep your PAN and date of birth handy for verification.
• Mutual Funds/Bonds/IPO/SGB: For non-brokerage products—folio mapping, SIP/STP/SWP instructions, NFO/IPO bid status, SGB issue/redemption timelines, and corporate actions credit queries.
• NRI Desk: For NRI/NRO/PIS/Portfolio Investment Scheme queries, FATCA/CRS documentation, FEMA-compliant fund flows, and overseas dialing options. If you are calling from outside India, use the overseas number shown on the Contact Us page.

What to Keep Ready Before Calling

Having the right details reduces verification time and avoids repeated callbacks. Keep these at hand: PAN, registered mobile number, date of birth/incorporation (for non-individuals), last trade value or last 4 digits of registered bank account, and your Client ID/Trading Account Code as shown on your contract notes or profile.

For demat-specific calls, have your DP ID and Client ID (16-digit demat account number) ready. For NRI calls, keep your PIS bank details and residency documentation (FEMA status, FATCA self-certification) accessible.

Escalation Matrix, Turnaround Times, and Documentation

If your issue is not resolved on the first call, raise a service request (ticket) and note the SR number communicated by the executive or shown in the app under Help > My Requests. Typical TATs: simple profile updates and password resets are immediate to 24 business hours; segment activation/KYC updates may take 24–48 business hours post-document submission; demat remat/off-market transfers follow depository timelines (commonly 3–7 working days) subject to correct DIS and counterparty confirmations.

For unresolved cases, use the Escalation/Grievance option on https://help.icicidirect.com to reach the next level. ICICI Securities Ltd. is a SEBI-registered broker and depository participant; you can escalate to SEBI SCORES if you do not receive a satisfactory response within the stipulated period noted in your SR (check the help center for the current escalation window and links to SCORES). Always attach your SR number, order IDs, and screenshots to speed up handling.

Regulatory Identifiers and Official Coordinates

Legal name: ICICI Securities Limited (ICICIdirect). SEBI Stock Broker Registration: INZ000183631. The company was incorporated in 1995 and listed in India in 2018. Check the footer of https://www.icicidirect.com for the latest membership and registration details across exchanges and depositories.

Registered Office (mailing): ICICI Securities Limited, ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai – 400025, Maharashtra, India. Corporate Identification Number (CIN): L67120MH1995PLC086241. Use the branch locator on the website to find a local Investor Service Centre if you prefer a walk-in for DIS, POA, or KYC paperwork.

Fees, Security, and Practical Tips for Calling ICICIdirect Customer Care

1860-series helplines are charged at local call rates by Indian telecom providers and may not be reachable from overseas. For overseas callers, use the international number shown on the Contact Us page or request a callback via the app/web form. Call & Trade usually carries a per-order charge; review your plan’s “Call & Trade” fee and applicable GST in your tariff schedule. Market-sensitive actions (order modifications/cancellations) are time-critical—if lines are busy, place or amend orders through the app/web if available and call only for exceptions.

Security best practices: ICICIdirect executives will verify you using non-sensitive data (PAN, DOB, last trade value). They will never ask for your OTP, full password, or CVV. Calls may be recorded for compliance. After account changes (mobile/email/bank), monitor for confirmation emails/SMS and verify updates in Profile > Personal Details. For lost SIM/phone, immediately change your 2FA and passwords via the website and inform customer care to add a risk note to your account.

Quick Checklist: Getting the Number and Getting Help Fast

• Go to https://www.icicidirect.com/contactus or in-app Menu > Help > Contact Us for the current helpline; pick the correct desk (Call & Trade, Service, NRI).
• Call during the desk’s operating window (e.g., trading desks during market hours; service desk on business days) to reduce queue times.
• Keep PAN, Client ID, registered mobile, and last trade/bank last 4 digits ready for verification; note the Service Request (SR) number for follow-up.

If you need the latest phone number for your specific segment or location, use the links above—those pages reflect real-time updates and desk-wise routing, ensuring you reach ICICIdirect customer care without delay.